Gourmazing Edibles & Soups is a full service catering company dedicated to delicious cuisine, beautiful presentation and outstanding service! Servicing the Greater Toronto Area, Gourmazing Edibles & Soups hosts a variety of private events, parties, weddings, and celebration of life memorial services. In addition to catering, the company prepares a variety of all-natural soups and frozen entrées which they sell online and ship to your doorstep.
Gourmazing Edibles & Soups requested a newly designed website with increased emphasis on the online sales of their frozen soup and entrée lines. The client wanted a fresh aesthetic, with a clean and natural colour palette, in line with the natural products the company sells. The client requested that the landing page contain a mix of imagery, contrasted with information about the company and its value proposition. The company wanted to focus on targeting its core demographic: individuals who value the health benefits of eating nutritious foods, quality ingredients, and convenience. It was important to the client that the site’s design be optimized to display well on mobile devices. Finally, the customer requested that a new logo be designed to modernize the Gourmazing Edibles & Soups brand.
The homepage was designed to feature the Gourmazing Edibles & Soups product line in order to immediately drive e-commerce. A modern and minimalistic logo was designed by Codify Creative and selected by the client. Appetizing imagery was used to draw customers in and explore the product line further. The homepage highlights the Gourmazing Edibles & Soups core values, promoting the company’s commitment to fresh ingredients, commitment to scratch foods, and environmental consciousness. The site was optimized with mobile devices in mind and renders beautifully on smaller screens. Codify Creative also helped the client establish a social media presence on Instagram and Facebook; links promoting these accounts are incorporated throughout the website to further promote Gourmazing Edibles & Soups products, promotions, and events.