Dixie Squash Club is an exclusive, private squash club for men in Mississauga, Ontario. The club’s members span across a wide range of both age and skill level. Dixie Squash Club is run by the members, who enjoy 24 hour access to the facilities.
The Dixie Squash Club requested a website that could attract new members, especially those of a younger demographic. The club wanted to showcase its history, personality, as well as its many features and amenities. As part of the redesign and branding process, the clients requested that Codify Creative design a new club logo with modern styling to complement the new site. Finally, the club specified that the website be responsive, and fluidly adapt to small screen devices.
The site was designed as one continuous page in order to cleanly communicate Dixie Squash Club’s features and essential information in a minimalist, modern way. The landing page features captivating squash imagery and an invitation to learn more about the club. The site header features a brand new club logo, which Codify Creative designed to possess a modern, yet timeless appeal. Dixie Squash Club’s features, amenities and league events are neatly displayed and are juxtaposed alongside the club’s history and membership details. The site was designed with mobile devices in mind and also makes great use of site analytics and Search Engine Optimization techniques in order to drive site traffic with the aim of increasing new membership.