drinksTO

A Toronto-based blog, drinksTO covers the local bar scene, offering reviews, cocktail recommendations, and news on upcoming events in the Toronto area.
Client
drinksTO
Date
November 25, 2017
Project

Client Vision

drinksTO requested a modern and functional blog to attract their youthful target demographic. The client’s desire was that the website be prioritized as mobile-first, with an intuitive layout for small screen devices. They requested that the layout rely heavily on imagery, luring audiences with tantalizing pictures of beautiful cocktails & appetizers. Finally, the usage of advertising was to be scalable, such that ads could be incorporated into the layout over time as the site gained popularity.

Our Work

The homepage prominently displays a scrolling feed of the most recent blog posts which occupies most of the landing screen. Additional space is dedicated to imagery throughout the site via featured article images. To encourage a social media following, links to the drinksTO accounts are prominently displayed in the sidebar, as well as a live Instagram image feed along the site footer. The site displays cleanly on mobile, places a similar emphasis on imagery, and incorporates functional mobile site menus. A flexible advertising strategy was constructed for the client and embedded in the site’s design.