drinksTO

A Toronto-based blog, drinksTO covers the local bar scene, offering reviews, cocktail
recommendations, and news on upcoming events in the Toronto area.

Client Vision

drinksTO requested a modern and functional blog to attract their youthful target demographic.  The client’s desire was that the website be prioritized as mobile-first, with an intuitive layout for small screen devices.  They requested that the layout rely heavily on imagery, luring audiences with tantalizing pictures of beautiful cocktails & appetizers.  Finally, the usage of advertising was to be scalable, such that ads could be incorporated into the layout over time as the site gained popularity.

Our Work

The homepage prominently displays a scrolling feed of the most recent blog posts which occupies most of the landing screen.  Additional space is dedicated to imagery throughout the site via featured article images.  To encourage a social media following, links to the drinksTO accounts are prominently displayed in the sidebar, as well as a live Instagram image feed along the site footer.  The site displays cleanly on mobile, places a similar emphasis on imagery, and incorporates functional mobile site menus.  A flexible advertising strategy was constructed for the client and embedded in the site’s design.

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